Thoughtful Views on Customer Centricity 02 Jun 2026 The Essentials of Customer Centricity | Peter Fader, The Wharton School Professor of Marketing In this Wharton presentation, Peter Fader argues that customer centricity is fundamentally about identifying, understanding, and investing in a company's… Joel Mier
Thoughtful Views on Customer Centricity 02 Jun 2026 Customer Centricity Is a Journey—Not a Destination The article Customer Centricity Is a Journey—Not a Destination examines why so many organizations struggle to achieve and sustain customer-centricity… Joel Mier
Thoughtful Views on Customer Centricity 02 Jun 2026 Customer-Centricity: What It Means and What It Takes The Ross School of Business video, presented by John Branch, explores a fundamental question: what does it actually mean to… Joel Mier
Thoughtful Views on Customer Centricity 02 Jun 2026 What Is Customer Centricity? For CCG, this Forbes article serves as a useful reminder that customer centricity is often discussed but far less frequently… Joel Mier
Thoughtful Views on Customer Centricity 02 Jun 2026 Building a Customer-Centric Organization Harvard Business Review’s Building a Customer-Centric Organization argues that customer centricity is not a function, department, or initiative—it is an… Joel Mier
Our Recent Thinking 02 Jun 2026 Netflix: reinvention across multiple time periods, reflections and directions for future research For CCG, this article represents a powerful reminder that customer centricity is not a destination—it is a continuous process of… Joel Mier
